Sayo Masuda’s Autobiography of a Geisha Essay -- Sayo Masuda Autobiogr

Sayo Masudas Autobiography of a Geisha Autobiography of a Geisha was originally written for a memoir disputation run by the Japanese magazine Housewifes Companion. Sayo Masuda wrote and submitted her manuscript in hopes of winning the monetary prize offered. She won second place in the competition and came to the attention of an editor who helped her expand her story and publish it as a book. Riding on the wave of interest stirred by Arthur chromatics Memoirs of a Geisha, G. G. Rowley translated Sayo Masudas tale for the American market.Rowley did an excellent job of capturing Masudas voice in his translation. If English had been Masudas native language, the result mogul easily have been Rowleys translation. Masudas tale is heart-wrenching. First sent to work as a nursemaid as a small girl, Masuda fly the torments of that disembodied spirit only to be sold to a hot-springs geisha house. At the hot-springs geisha house, Masuda was again a tormented soul, barely above a prostitu te. Her danna, or patron, was hardly a rescuer. Masuda chafed against her role, even attempting suicide to release herself from serving a man for whom she had neither love nor respect. The advent of World War II eventually freed Masuda from the life of a geisha, but her tale continued to be one of hardship. Masuda took on the responsibility of looking after her little brother and traded diverse goods on the black market to support her brother and herself. When times were hard, Masuda prostituted herself to American soldiers. She eventually found a job at a diner, but life continued to be a struggle until she wrote her autobiography. Masuda endured much during her lifetime and is unflinching in her writing. Readers should expect to come away from Autobi... ...en from the perspective of the geisha elite and live dead on target for the upper echelons of the geisha world alone. Readers should enjoy Masudas book while keeping in mind that her experiences do not hold true for all geis ha, only for the hot-springs geisha, the dregs of the geisha world.Works CitedAutobiography of a Geisha (Book). Kirkus Reviews. 71.5 (March 1, 2003).Gavin, William F. Irish intrigue, geisha woes, Canadian angst. The Washington Times. Masuda, Sayo. Autobiography of a Geisha. Trans. G. G. Rowley. in the buff York Columbia University Press, 2003.Napier, Susan J. Autobiography of a Geisha Book Review. Persimmon Magazine. Palmer, Kimberly Shearer. Geisha reality. Womens Review of Books. 20.12 (September 2003) 14.

Comparing Half Caste and Search for my Tongue Essay examples -- John A

Comparing Half Caste and Search for my TongueCulture. Its a very complicated term, with many differentinterpretations, solely what does it actually mean? In this essay I willcomp atomic number 18 two poems from completely different cultures to see if we getany comparisons, the poems I mystify chosen to write about are Half-Casteby John Agard and Search for my Tongue by Sujata Bhatt, I have chosenthese because I feel they machinate some very signifi screwingt points. But backto the question mentioned earlier, what is culture? Everyone has adifferent view on culture, but to me it is a huge deviate on oureveryday lives, many different issues contribute to the term Culturefrom the vogue we dress, to our beliefs, attributes, how we live, andeven what we eat. It affects us all differently depending on how weunderstand it, for example, if we were to mean that culture wasjust a religious matter we would only be affected by what thatreligion tells us, whereas if we were to believe that culture was awhole way of life we would be affected in a completely different way.Culture is important to us all, regardless of how we feel about it, itgives us a guide to our lives and shows us some boundaries it canalso give us advice and help us to be a better person. The worddifferent can be used in two contexts we can say it bothcomplimentarily and offensively, my understanding of this is that somepeople are afraid of whats different and therefrom have to makecomments to feel safe. But when we say different cultures we arereferring to the way other people live, and if we are afraid of thiswe must all soberly reconsider ourselves.As I have already mentioned one of the poems I will be studying isHalf-Caste by John ... ... the end of the poem though sheseems to have won the fight.In conclusion, everyone looks upon culture differently there arethose who take it seriously and those that dont. But whether or notwe like it we are all part of a culture and should therefore respectot hers. Of course culture can be seen as something to fight with,there are so many people in the world with different views it would besurprising if it wasnt In my opinion both authors use language assomething to fight with and against in their own unique ways. Both ofthese poems use some sort of violence to get a message across, this tome is a type of fighting, so the answer to my question is YES wecould see culture as something to fight with or against because of thelanguage both poems use, for instance the taunting that John Agarduses and the metaphors that Sujata Bhatt uses.

Examining Greed in The Rocking Horse Winner Essay -- Book Reviews Gree

Examining Greed in The Rocking Horse WinnerIn The Rocking Horse Winner D. H. Lawrence tells us about the traumatic downfall of an upper middle segmentation family struggling to maintain appearances through habitual overspending. Both the parents with common jobs and high-priced tastes (pg.646) exploit all their resources to give their family the best however, it was only to retain their high office in the society. The Rocking Horse Winner depicts a common demon we all face greed, societys need for more possessions and funds often drives people to do drastic things.The magnificently decorated house had always been haunted by the unspoken phrase, there must be more money (pg.646). Nobody said it aloud. erect as no one says We are breathing In spite of the fact that breath is coming and going all the time. (pg.647) They heard it at Christmas, when the expensive and splendid toys filled the nursery. Behind the shinning modern rocking-horse, behind the smart dolls house, a voice woul d start whispering There must be more money(pg.646).The house cried with pain as it pitie...

Critical Theory of Communication in Organizations Essay -- business Co

Critical Theory of Communication in Organizations The critical theory of communication developed by Stanley Deetz was designed to explore ways to visualise the organizations health while increasing the representation of diverse human interests. He does this first by showing that corporations have become political as well(p) as economic institutions. Deetz then employs advances in communication theory to point out how communication practices within a corporation can distort decisiveness making. Finally, he outlines how workplaces can become more productive and democratic through communication reforms.Humanists feel that meanings be in people not words. Deetz accepts this but goes other step and wants to know whose meanings be in people. The companies meanings, the CEOs meanings, the perception the companies give as their meanings, this is what Deetz is looking for. When people use slang in humongous business, they begin to put corporate values in to play. According to EM Griffin, this theory is critical in that he wants to critique the assumption that whats dear for General Motors is good for the country. Furthermore, Deetz feels that most people fall into the norm that is presented to them from corporate America. Companies in todays society are seeming more democratic. They appear as more focused on the worker, the consumer, and society than their monetary needs. Is this to say that they are not concerned with money? No. The bottom line for the play along is cash. However, the latest strategy is perception. How the company is perceived, makes a huge difference in how society interprets them. This theory will help us understand consent practices in the workplace. Corporations tend to make critical decisions for the public, regardless of if they know or not. The four criteria Deetz uses to discuss ways that public and corporate decisions can be make are strategy, consent, involvement, and participation. These four points are how I a m going to evaluate his theory. In the first criteria, strategy, Deetz describes the problem to be managerialism, which he defines as a conformation of domineering logic, a set of routine practices, and ideology. Managers have one thing on their mind control. Some employees will conform to the ways of their bosses, however some will reform against them. Deetz uses an example of stockholder... ...heory that has many truths to it, that most corporate employees would take as a surprise. They do not want to know that this is the reality of their world. What kind of person would want to know that they are being controlled by the people that give them the opportunity to make a living? Most people already realize it. Although most people do not have much of a choice in the matter, I think that most would continue with what they are doing. What is the difference between working at PriceWaterHouseCoopers and Chilis restaurant, besides the major salary difference. I work at Chilis, a large-scale corporation with so many rules that you would think I was making more than $2.83 an hour (excluding tips). They dictate the way I communicate to customers, the way I drape and the style of my attire and how I look. They dont give the impression that work comes before family, but they do expect me to pay them for the meals I swallow up while at work. Overall, Stanley Deetz has made many good points in evaluating how a corporation is organized. If only people would break away from the corporation, but this is the way we made it, the way our world is run, and it will never be the same again.

Should the United KingdomJoin the Single Currency? :: Economics

Should the United KingdomJoin the Single Currency?IntroductionThis project forget cut down on analysing the arguments entrap forth infavour of simulateing the Euro as our currency, as well as those againstit. A conclusion will then be draw that weighs both the pros and consand decides whether it would be beneficial to the UK economy if weadopted the Euro or continued to opt-out.TheoryThe major economic theories that will be used are the interest* Macroeconomic objectives.* semi policy-making macroeconomic policies.AnalysisArguments for the EuroThe arguments put forth for membership of the Euro z unmatchable (countriesthat have adopted the Euro as their currency) are split into twogroups political and economic. A sustain towards a Federal Europe(Churchills ideal of a United States of Europe) that is governed ina similar way as that of the U.S.A. is the uncomplicated political argument.A Federal Europe would be governed as a whole with member countriesretaining a few powers b ut losing almost either political sovereignty. Itis argued that this reason is one of the driving reasons for thesetting up of the Single European Currency. France and Germany inparticular want to integrate the core European economies more tightand move towards a single European Economy. The economic arguments arefurther sub-divided into three groups transaction be, tradecompetition and investment. Ultimately, if the United Kingdom does notadopt the Euro higher costs will be incurred as far as transactioncosts are concerned. The commissions involved in purchase the Euro whentrading with European countries will keep and the uncertaintyarising from a floating exchange rate will also continue to beapparent. Whilst this is unlikely to make a solid difference forUK businesses buying continental European exports, it could wellaffect the number of UKexports being purchased by continental Europeancompanies. Basically, UK exports will be more expensive to Euro partition offcountries c ompared to exports of new(prenominal) Euro zone countries due to thechanging cost of buying the pound. The UKs membership in the Eurozone would eliminate these costs. Trade competition refers to the factthat if exports from Euro zone countries are all outlayd in the samecurrency then it is easier for companies to see price differencesbetween companies across borders, ultimately increasing competitionbetween companies. In effect, with the lack of tariffs or quotas forimport and export between Euro zone countries, it is almost like anintegrated single European Economy as buying from a company in afellow Euro zone country is exactly the same as buying from a companyin your own country. This is called price transparency it will becomefar easier to compare prices across the markets of the Euro zone.Should the United KingdomJoin the Single Currency? EconomicsShould the United KingdomJoin the Single Currency?IntroductionThis project will concentrate on analysing the arguments put fort h infavour of adopting the Euro as our currency, as well as those againstit. A conclusion will then be drawn that weighs both the pros and consand decides whether it would be beneficial to the UK economy if weadopted the Euro or continued to opt-out.TheoryThe major economic theories that will be used are the following* Macroeconomic objectives.* Governmental macroeconomic policies.AnalysisArguments for the EuroThe arguments put forth for membership of the Euro zone (countriesthat have adopted the Euro as their currency) are split into twogroups political and economic. A move towards a Federal Europe(Churchills ideal of a United States of Europe) that is governed ina similar way as that of the U.S.A. is the primary political argument.A Federal Europe would be governed as a whole with member countriesretaining a few powers but losing almost all political sovereignty. Itis argued that this reason is one of the driving reasons for thesetting up of the Single European Currency. France an d Germany inparticular want to integrate the core European economies more closelyand move towards a single European Economy. The economic arguments arefurther sub-divided into three groups transaction costs, tradecompetition and investment. Ultimately, if the United Kingdom does notadopt the Euro higher costs will be incurred as far as transactioncosts are concerned. The commissions involved in buying the Euro whentrading with European countries will remain and the uncertaintyarising from a floating exchange rate will also continue to beapparent. Whilst this is unlikely to make a significant difference forUK businesses buying continental European exports, it could wellaffect the number of UKexports being purchased by continental Europeancompanies. Basically, UK exports will be more expensive to Euro zonecountries compared to exports of other Euro zone countries due to thechanging cost of buying the pound. The UKs membership in the Eurozone would eliminate these costs. Trade competit ion refers to the factthat if exports from Euro zone countries are all priced in the samecurrency then it is easier for companies to see price differencesbetween companies across borders, ultimately increasing competitionbetween companies. In effect, with the lack of tariffs or quotas forimport and export between Euro zone countries, it is almost like anintegrated single European Economy as buying from a company in afellow Euro zone country is exactly the same as buying from a companyin your own country. This is called price transparency it will becomefar easier to compare prices across the markets of the Euro zone.

Should the United KingdomJoin the Single Currency? :: Economics

Should the United KingdomJoin the Single Currency?IntroductionThis project lead concentrate on analysing the arguments baffle forth infavour of adopting the Euro as our currency, as well as those againstit. A conclusion will then be drawn that weighs both the pros and consand decides whether it would be beneficial to the UK prudence if weadopted the Euro or continued to opt-out.TheoryThe major economic theories that will be used are the following* Macroeconomic objectives.* political macroeconomic policies. abridgmentArguments for the EuroThe arguments put forth for membership of the Euro z oneness (countriesthat have adopted the Euro as their currency) are split into twogroups political and economic. A give out towards a national atomic number 63(Churchills ideal of a United States of Europe) that is governed ina similar way as that of the U.S.A. is the primary political argument.A Federal Europe would be governed as a whole with member countriesretaining a few powers but losi ng almost wholly political sovereignty. Itis argued that this reason is one of the driving reasons for the put up of the Single European Currency. France and Germany inparticular want to integrate the core European economies more closelyand move towards a single European Economy. The economic arguments arefurther sub-divided into three groups transaction be, tradecompetition and investment. Ultimately, if the United Kingdom does notadopt the Euro higher costs will be incurred as cold as transactioncosts are concerned. The commissions involved in buy the Euro whentrading with European countries will ride out and the uncertaintyarising from a floating exchange rate will also continue to beapparent. Whilst this is unlikely to make a significant difference forUK businesses buying continental European exports, it could wellaffect the number of UKexports being purchased by continental Europeancompanies. Basically, UK exports will be more expensive to Euro zonecountries compared to e xports of separate Euro zone countries receivable to thechanging cost of buying the pound. The UKs membership in the Eurozone would eliminate these costs. Trade competition refers to the factthat if exports from Euro zone countries are all priced in the homogeneouscurrency then it is easier for companies to see price differencesbetween companies across borders, ultimately increasing competitionbetween companies. In effect, with the lack of tariffs or quotas forimport and export between Euro zone countries, it is almost like anintegrated single European Economy as buying from a company in a chap Euro zone country is exactly the same as buying from a companyin your own country. This is called price transparency it will becomefar easier to compare prices across the markets of the Euro zone.Should the United KingdomJoin the Single Currency? EconomicsShould the United KingdomJoin the Single Currency?IntroductionThis project will concentrate on analysing the arguments put forth infa vour of adopting the Euro as our currency, as well as those againstit. A conclusion will then be drawn that weighs both the pros and consand decides whether it would be beneficial to the UK economy if weadopted the Euro or continued to opt-out.TheoryThe major economic theories that will be used are the following* Macroeconomic objectives.* Governmental macroeconomic policies.AnalysisArguments for the EuroThe arguments put forth for membership of the Euro zone (countriesthat have adopted the Euro as their currency) are split into twogroups political and economic. A move towards a Federal Europe(Churchills ideal of a United States of Europe) that is governed ina similar way as that of the U.S.A. is the primary political argument.A Federal Europe would be governed as a whole with member countriesretaining a few powers but losing almost all political sovereignty. Itis argued that this reason is one of the driving reasons for thesetting up of the Single European Currency. France and Germ any inparticular want to integrate the core European economies more closelyand move towards a single European Economy. The economic arguments arefurther sub-divided into three groups transaction costs, tradecompetition and investment. Ultimately, if the United Kingdom does notadopt the Euro higher costs will be incurred as far as transactioncosts are concerned. The commissions involved in buying the Euro whentrading with European countries will remain and the uncertaintyarising from a floating exchange rate will also continue to beapparent. Whilst this is unlikely to make a significant difference forUK businesses buying continental European exports, it could wellaffect the number of UKexports being purchased by continental Europeancompanies. Basically, UK exports will be more expensive to Euro zonecountries compared to exports of other Euro zone countries due to thechanging cost of buying the pound. The UKs membership in the Eurozone would eliminate these costs. Trade competition re fers to the factthat if exports from Euro zone countries are all priced in the samecurrency then it is easier for companies to see price differencesbetween companies across borders, ultimately increasing competitionbetween companies. In effect, with the lack of tariffs or quotas forimport and export between Euro zone countries, it is almost like anintegrated single European Economy as buying from a company in afellow Euro zone country is exactly the same as buying from a companyin your own country. This is called price transparency it will becomefar easier to compare prices across the markets of the Euro zone.

Social Justice Assignment

In this assignment, the relevancy of Rawls possibleness of br another(prenominal)ly erectice in improving the well being of the mint in gild has been discussed. Social judge as understood by the writer is concerned with tolerable justice, non just in courts but in wholly aspects of ordering. This concepts demand that people have equal rights and opportunities every star, from the poorest soulfulness on the margins of society to the wealthiest deserves an even playing field.According to the Wikipedia encyclopedia societal justice gener solelyy refers to the ideas of creating a society of institution that is based on the principal of equality and solidarity, that understands and values clement rights, and that recognizes the dignity of every human being. This convey giving to each what he or she is due. Its about the fair and proper administration of laws conforming to the natural law that all persons, disregard little of ethnic origin, gender, possessions, race religion etc are to be treated equally without prejudice. Rawls Theory of Social JusticeRawls theory of justice revolves around the adaption of dickens fundamental principals of justice which would, in turn, guarantee a just and morally delicious society. The first principal guarantees the right of each person to have the most extensive basic liberty compatible with the liberty of others. The atomic number 42 principle states that the companionable and scotch positions are to be (a) to everyones advantage (b) open to all. Norman. D (1987145) explains that John Rawls is astray known for his theory of justice as fairness, which develops principals of justice to govern a modern social order.Rawls theory set asides a frame work that explains the significance, ion society untrue to consist of free and equal persons, of political and personal liberties, of equal opportunities, and cooperative arrangements that gather the more and the less advantaged members of society. It can be seen t hat John Rawls discusses his own theory of social justice, which he calls justice as fairness. In his theory, Rawls defines two basic principles of justice. First, each person should be guaranteed certain freedoms regardless of his or social status.These freedoms include political liberties such as the right to vote and eligibility for public office. Everyone is entitled to free speech, as well as freedom of conscious and thought. mountain should be free to own their own property and free from unlawful arrest and seizure. Pogge W. (199987) adds that Justice is the first virtue of social institutions, as fairness is of organisations of thought. A theory however elegant and economical must be rejected or revised if it is untrue likewise laws and institutions no matter how cost-efficient and well-arranged must be reformed or abolished if they are unjust.Each person possesses an inviolability founded on justice that even the welfare of society as a social unit cannot override. For this reason justice denies that the loss of freedom for some is made right by a greater good shared by others. It does not accord that the sacrifices imposed on a few are outweighed by the larger sum of advantages enjoyed by many. Rawls second principal of justice states that inequities are actually authorize in society as long as these inequalities still tending the less fortunate.In other words, everyone deserves an equal opportunity to achieve his or her goals. For example it it is hunky-dory that a CEO of Zesco makes more than a worker but all workers should have the opportunity to achieve that work status. Rawls states that these two principals are essential in order for justice as fairness to return. According to Rawls, inequalities sometimes become unjust. Pogge W. (199967) stresses that just because Rawlss conception of social justice values equality, this does not mean that equal out comes will be achieved in society, or that they even can be.In feature, Rawls second principle asserts that inequalities in society are guideable as long as they meet two conditions. First, as per the equal opportunity principle. Inequalities are acceptable if every person in society, if every person is has a reasonable chance of obtaining the positions that lead to the inequalities. An example would be equal opportunity to achieve any job. Rawls ( two hundred343) specifies that fair equality of opportunity requires not exactly that public offices and social positions open in the formal sense, but that all should have a fair chance to attain them.After explaining that todays economic inequalities are simply not acceptable, Rawls (200359-60) explains the differences principal this way to say that inequalities income and wealth are to be arranged for the greatest benefit of the least(prenominal) advantaged simply means that we are to compare schemes of cooperation by seeing how well off the leased advantaged are under each scheme, and then to select the scheme und er which the least disadvantaged are better off than they are under any scheme.With two competing arrangements of incomes in society, the fairer of the two and therefore the more just of the two is the one that is to the greatest benefit of the least advantage. Relevance of John Rawls theory of social justice in improving human wellbeing in society. Rawls theory provides a framework that explains the significance, in a society assumed to consist of free and equal persons, of political and personal liberties, of equal opportunity, and cooperative arrangements that benefit the more and the less advantaged members of society. The following are the reasons why this theory is relevant.It advocates for equal rights of individuals. According to Voice . P (2011189) stresses that one the first principle each person is to have an equal right to the most extensive total system of basic equal liberties compatible with similar systems of basic equal liberties compatible with a similar system of liberty for all. The second principle states that social and economic inequalities are to be arranged so that they are both (a) to the greatest benefit of the least advantaged unchanging with the just savings principal, (b) attached to offices and positions open to all under conditions of fair equality of opportunity..These principals distribute the primary goods, rights and liberties in the first principles and opportunities, income and wealth in the second principal. The theory compensatees injustices by recognizing the importance of social institutions in society. Rawls theory is very realistic in that it looks at the actual events and institutions that exist in society. As express earlier, social justice is the idea of creating a society or institution that is based on the principles of equality and solidarity, that understands and values human rights, and that recognizes the dignity of every human being.From this theory it can be seen that he Rawls advocates for a society in which there is cooperation. Lovett . F (201110) explains that the basic structure of a society which he defines as a way in which major social institutions distribute fundamental rights and duties determine the division of advantage from social cooperation. In A Theory of Justice, Rawls begins with the control that Justice is the first virtue of social institution, meaning that a good society is one structured according to principals of justice. Abasic structure of a society is a set of social institutions and practices that systematically influence how well our lives can be expected to go, individual efforts aside. Here, Rawls explains the importance of principles of justice for two key purposes. First, to provide a way of assigning rights and duties in the basic institutions of society, and secondly, to define the appropriate distribution of the benefits and burdens of society. He observes that, by his definition, well-ordered societies are rare due to the fact that what is just and unjust is usually in dispute.He further notes that a well-ordered and perfectly just society must be formulated in a way that addresses the problems of efficiency, coordination, and stability. It acknowledges the importance of human rights. Rawls (200375) says A just world order is perhaps best seen as a society of peoples, each people maintaining a well-ordered and decent political (domestic) regime, not necessarily democratic but fully respecting basic human rights.Human rights are expansive and include rights in the following areas general freedom dignity life liberty security equality before the law fair and public hearings by independent and innocent tribunals presumption of innocence until proven guilty freedom of movement and residence right to seek and gain asylum from persecution. The above are not the further human rights, but there are others. Human rights are expansive and include rights in many areas. For example, there should ne explicit inclusion of economic, social and cultural rights. Rights of disadvantaged groups including children, women, disabled and the elderly.Rawls theory is based on the social contract. The social contract according to the Wikipedia encyclopedia is an intellectual construct that typically addresses two questions, first, that of the origin of society, and second, the question of the legitimacy of the authority of the state over the individual. Social contract arguments typically posit that individuals have consented, either explicitly or tacitly, to render some of their freedoms and submit to the authority of the ruler or magistrate (or to the decision of a majority), in exchange for protection of their natural rights.This means people need to check on some ground rules in order to live together in harmony. Deneulin S. and Shahani L (2009234) stresses that Rawls turned to social contract tradition, when justice is understood as the outcome of mutual advantage. Rawls conception of social justice is developed ar ound the idea of a social contract, whereby people freely enter into an bargain to follow certain rules for the betterment of everyone. For example, people cast their votes during presidential or parliamentary election so that these people can represent then and address issues that affect society.If they fail to work according to the expectations of the people, they are voted out. The theory also recognizes the fact that inequalities should be of benefit to all the people in society. In other words, everyone deserves an opportunity to achieve his or her goals. Pogge W (198947) stipulates that inequalities are acceptable as long as they meet two conditions. Daniel N (200957) explains that inequalities in society are at times just. There are atleast two reasons for this. First economic inequalities that motivate people to strive for more can sometimes be justified, second inequalities may result from differential claims on merit.For example, it can be looked at to be unfair if a pers on is getting 200 million while others are getting 20million but all workers should have the opportunity to achieve that work status. . Every person should be able benefit from the national cake depending on how much is available. This theory calls for meritocracy. that Rawlss theory of justice acknowledges meritocracy in society. This is relevant in that meritocracy is based on ability and endowment fund rather than on class privilege or wealth. The allocation of rewards, positions and responsibilities is objective and upon the merit of an individual.By doing so the disadvantaged members of society should also benefit. Inequalities must only occur in certain institutions and jobs that there is unequal opportunity for all to obtain. These inequalities must only occur in certain institutions and jobs that there is an equal opportunity for all to obtain. These inequalities include the distribution of income and wealth. Also inequalities are acceptable if they are used for the purpose of delegating different responsibilities in a chain of command. The other relevance is that, the theory is based on the foundation of justice is fairness.Fairness means free from bias or injustice or the ability to make judgments free from dissimilarity or dishonesty. According to Rawls, justice is what free and equal persons would agree to as basic terms of social cooperation in conditions that are fair for this purpose. This idea he calls justice as fairness. Daniel N (200976) states that Justice is the most important political value and applies to the basic institutions of society the political constitution and the institutions that regulate the market, property, family, freedom, and so on because it is intimately connected to what society is and what it is for.If society is a matter of cooperation between equals for mutual advantage, the conditions for this cooperation need to be defended and any inequalities in social positions must be justified. Were there is justice ther e is peace free participation of individuals in society. This is to say the principles that free and rational persons concerned to further their own interests would accept in an initial position of equality as defining the fundamental terms of their association. Justice, then, is fairness. Deneulin S.and Shahani L (2009123)For our sympathy to secure a fair, impartial procedure, we need to distract any possible bias towards, say, the rich or the poor, or the religious or the atheist. So, argues Rawls, assume that we are to agree on these principles without knowing what our position in society will be or what our idea of the good is. The point of this veil of ignorance is to ensure that no one is advantaged or disadvantaged in the election of principles by the outcome of natural chance or the contingency of social circumstances. This theory is relevant in that, it advocates for social justice.This is relevant to the wellbeing of the people in that credit is able to go to those who deserve it. For example, most people who benefit from the bursary scheme are those who are capable of paying. The people it is intended to help do not even have access to it. Therefore, society craves for a time when the vulnerable will have a share of the national cake. Thus, Since all are similar situated and no one is able to design principles to favor his particular condition, the principles of justice are the result of a fair agreement or bargain.Conclusion In conclusion, it should be noted that, Rawls theory is relevant in improving the wellbeing of the people in society. It is very practical in that it is attach by both conflicts between differing individual interests and an identity of shared interests. According to Rawls, when the two principles are satisfied, each persons liberties are secured and there is a sense defined by the difference principle in which everyone is benefited by social co-operation

A Strong Coding Foundation

The healthcare field involves the use of medical language in note taking and diagnosis. For a professional in this are it is necessary to hasten the coding skills. This paper will look at importance of understanding medical terminology and anatomy in attaining these skills.Effective CodingThe most significant step in a health care profession involves learning the common medical terminology and understanding the codes meaning. This helps in correct diagnosis and capital punishment of procedural codes written in medical language as in a physicians notes, thus building the programmers confidence.The American Academy of Professional Coders (AAPCs) offers essential courses like Medical Terminology and Anatomy, for medical coding and billing and career preparation in a non-clinical medical profession. It uses the coders view to introduce students to the human body in a medical coding and reimbursement profession language. It also provides the certified professional coder (CPC) interrog ation to assess this companionship requirement.The seriousnessIt is important to take the medical terminology course seriously in order to gain a strong medical knowledge base by avoiding the rush through text, smash through quiz and cramming for exams to ensure long term retention of information. Alternatively, different study methods such as chunking, making mental notes, creating flash cards for a chapter and memorizing by association can be used. In addition, one can also focus much on challenging areas.Application to CPC ExamThe CPC exams open book is a great resource for preparation as it contains anatomy images which offer more understanding. Additionally, period taking the exam, confidence and quick movement through questions is of importance.An understanding of medical terminology and anatomy is also essential in the implementation ICD-10-CM and ICD-10-PCS which is more exact and involves consistent terminology.ConclusionDue to the importance of knowledge terminology an d human anatomy all coders and medical records professionals should ensure that they possess it.ReferencesEricson, B., 2009. A Strong Coding Foundation course upon Medical Terminology andAnatomy for CPC Success. Retrieved from http//healthinformation.advanceweb.com/Student-and-New-Grad-Center/Certifications-and-Credentials/A-Strong-Coding-Foundation.aspx on 10th July, 2010.

Inter Professional Essay

A reflective essay on the skills acquired from collaborative schooling and how they may be applied in practice. fit to Donald A.Schon (1983) reflective practice is a formation within which all wellness c atomic number 18 professions can work and is a model framework or learning structure that represent the purposes of a profession and is very crucial to wellness related professions.Inter-professional education(IPE) faculty had a learning understanding that is universal to all health c atomic number 18 professionals, that enables different professional groups to learn together for a particular reason with general contented of learning and achieving a goal (CAIPE, 2002). The module, however focuses on learning from each other to be able to improve teamwork and therefore provides the quality of care. My essay exit analyse what I birth learnt on this module which are communication, safeguarding, ethics, professionalism, consent, reflection and equal opportunities. As a health care pr ofessional all these learning are important to me which I believe it go forth help me during my practice in my specified field as a Professional Mental Health Nursing .I will be using Rolfe et al (2001) reflective model using What ? , So what ? and Now What ? to guide my discussions and analysis.According to Barr (2002) Interprofessional education learning in health care is currently measured as a very importance aspect about uncomplaining safety. The module enhanced my confidence in working with other health professional discipline, it is a way I found very advantageous in improving my communication skills among the teams, building trust, respecting other member of team and learning from different finale background and other health care discipline which I find quite useful and forwarding because it is a good experience that I will be building on and working with throughout my professional career. The different health care professional discipline in my group such as social work, cock-a-hoop nurse, pharmacy, midwife, diagnostic radiography and mental health nurse which gives me and my team a privilege to be able to interpret a soma of scenario which will need to cover in the tutorial class like the effectiveness of communication, ethics, consent, safeguarding, diversity, equal opportunities and professionalism within the health environment.My role in the group was to check at things in the aspect of psychological or behavioural pattern that is generally associated with distress or disability tally to the scenario precondition and suggest a solution which might be of help and each member of the team gives their own contribution and the outcome was positive for me and my team when sharing it with the whole class.The NHS companionship and Skills Framework (Department of Health, 2004) prompted a set of communication skills that individual(a)s must develop before registration. This included effective communication with fellow professionals and other health care staff, having the ability to site ones own limitations in communication and being committed to personal development in such areas. In the NHS Plan (Department of Health, 2000) enquire that undergraduate must demonstrate the aptitude to proficiently communicate with their service users before qualifying.However, IPE has clarifies the effectiveness of communication, consent, professionalism safeguarding and equal opportunities which has m both characteristics in health care professional career, it is a fundamental to practice and a skill that can be learned and continually improved.These developments require devoted observation, the motivation to be reflective, and the commitment to listen and learn. In nursing, communication is a sharing of health-related information mingled with a patient and a nurse, with both participants as sources and receivers in which the information may be verbal or nonverbal, written or spoken, personal or impersonal, issue-specific, or even relation ship-oriented (Sheldon 2004, p. 4).According to Hope el al (2008) ethics is based on how an individual must think and act. Ethics provides me with the tools to de terminaline whether or non I should do a certain follow out and the extent to which a past action should convey been done.However, Seale, C (2010) sees ethics that can be based on social, religious and cultural beliefs. The NMC Code of Conduct (2008) provides a directive to ethical determination making and the standards of professionalism that is essential by the nurses.The use of models of ethical decision making to reinforce codes of ethics is also part of the educational content for all health care professionals, and ability to conduct an evaluation and clarification of a variety of variables such as ethical principles, personal values or beliefs is essential when care for patients and I believed the purpose of this is to prepared me to act and then review my behaviour in order to carry forward lessons learned in I PE.Referring to a scenario which was given in class about an elderly patient who has senile dementia, severe heart problems, immobile, is permanently in a nursing home and who has come into infirmary for an operation to correct her current hip fracture. She has a current DNR order attached to her notes. A service user upright to treatment is essential, but the right to decline treatment is much stronger.A patient always has the perfect motive to turn down treatment. RCN, (2011) states that consent to treatment is vital to the provision of healthcare service and patient or Service users have a fundamental, legal and ethical right to determine what happens to their own bodies.Legal consent to treatment is subsequently very fundamental in all areas of healthcare, from the delivering of personal care to undertaking major surgery. Seeking consent is also an issue of broad consideration between health professionals and service users.Furthermore, as health care professionals it is my res ponsibility to protect people whose circumstances make them particularly vulnerable to abuse, neglect or harm, this term simply refers to safeguarding them.Safeguarding means protecting peoples health, wellbeing and human rights, and enabling them to live free from harm, abuse and neglect. And as health care professionals modify to these is a fundamental of creating a vision of high-quality in health and social care which must be treated in professional basis according to the code of conducts and confidentially must be respected at all times . (Mandelstam,M.2008).Additionally, It is my professional responsibility, roles and actions to contribute positively in protecting children and vulnerable adult by following the national safeguarding policies and making recommendations, getting get hold ofd in multi-agency childrens safeguarding inspections to get a picture peoples experiences and how well they are being safeguarded and consulting them about their views and experiences of care they are receiving and equal opportunities must be respected at all times when given care to patients.I have learnt the importance of communication skills to enhance patient care and improves patient outcomes and satisfaction which will prepare me for my professional practice which will be of help in my career to be actively involved in communication and use the principles of communication within the health care professional team .I have also learnt that it is a best practice as a health care professional to ask for consent before commencing treatment to a patient by describing to patients what treatment needs to be carried out and I must provide with sufficient information to ensure they understand the nature of the proposed treatment and any alternatives, risks, benefits and anticipated outcomes of treatment before they give their consent to it, and that the patient-clinician discussion and agreement is clearly documented.I have also learnt the importance of safeguarding and the risks that might be involve if a necessary action not taken and I have also learnt to explore the implication of the equality Act (2010) and how it promotes diversity equal opportunities and helps in prevent discrimination.Having good understanding about all I have learnt in IPE I will always applied it my practice and in my forthcoming career, I would make sure that I knew the ward protocol before commencing any care, especially when caring for patients. In any new circumstances I would try to learn as much as I could about particular field to gain confidence. I would use questioning to improve my companionship in my learning area thereby improve my understanding. I would take into account other peoples weaknesses. I would restore confidence for my service users if I were not directly involved in the urgent situation. In accord with UKCC guidelines (1998) I would only take part in practices for which I had appropriate training.Overall, this module has been a rewarding ways of imp roving my framework in the aspect of health care professionals .Using Rolfe et.al (2001) for my reflective model allows me to reflect on communication, consent, professionalism, diversity and ethics has change magnitude my understanding of necessary skills, and development needs which was required of me as health care professional which was delivered in the IPE module and also I have a foundation knowledge from the module that enthusiasm and commitment from me as a member of the team in the planning and delivering of an inter professional initiative are essentials component in practice and in my future career as mental health nursing.

Traditional and Alternative Health Care Practice

Traditional and Alternative Health C ar Practice The tropical climate of the Philippines has made it possible for thousands of plants and vegetation to expound more in lush forests. Many herbal plants have been tapped because of its efficacy against common ailments and the practice of the use of herbal plants as medicines have stretched as off the beaten track(predicate) as during pre-Spanish era, and are still being practiced until these modern times. The Department of Health (DOH) advocated the use of herbal plants as what is considered as form of primary wellness care and as an answer to the increasing cost of synthetic drugs in the market.These 10 DOH-approved herbal plants are found within the country and have been turn out to treat common ailments, according to the thorough research done by National Science Development Board, and other government and private agencies and persons. Its importance in providing better health care was not overlooked. In 1992, The DOH, through fo rmer Health Secretary and Senator Juan M. Flavier made a health program by moral excellence of Administrative Order No. 12. This program was known as the Traditional Medicine Program, with its main function of promoting and advocating the use of traditional medicine across the country.In 1994, the mechanical drawing of a traditional medicine honor was initiated in order to institutionalize the program. Then by 1997, President Fidel V. Ramos saw the promising potential of traditional medicines both(prenominal) in the health of Filipinos and the economy and timely approved the Republic Act 8423, also known as the Traditional and Alternative Medicine Act (TAMA) of 1997. This law then, gave rise to the government owned and controlled corporation known as the Philippine Institute of Traditional and Alternative Health Care (PITAHC).It is attached to the DOH in delivering safe, effective and affordable proper traditional and alternative (TAHC) health care products and services to the p eople. The 10 DOH-approved herbal plants are listed be broken, along with their uses, preparations and names in contrastive places/dialects within the country. 1. Lagundi (Vitex negundo) * Kamalan (Tag. ) * Limo-limo (Ilk. ) * Tugas (Ceb. ) * Dabtan (If. ) * Molave aso (Sul. ) * 5 leaveschaste channelize (English) Lagundi is a shrub event of plant growing wild in vacant lots and waste land. Matured branches are planted. The flowers are blue and bell-shaped.The small fruits turn black when ripe. It is better to collect the leaves when are in bloom. dos * For asthma, cough and fever boil raw fruits or leaves in 2 chalkes of water for15 minutes until the water left in only 1 glass (decoction). Strain. Leaves should be chopped and the following dosages of the decoction are habituated according to age group dried leavesFresh leaves Adult4 tbsp. 6tbsp. 7-12 yrs. 2 tbsp. 3 tbsp. 2-6 yrs. 1 tbsp. 1 ? tbsp. * For dysentery, colds and pain in any part of the body as in influenza boil a handful of leaves and flowers in water to produce a glass full of decoction and drink it collar times a day. For come up diseases (dermatitis, scabies ulcer, eczema) and wounds prepare a decoction from handful of leaves. Wash and clean the skin/wound with the decoction. * For headache crush leaves and whitethorn be applied on the forehead. * For rheumatism, writhe and contusions, insect bites pound the leaves and make on affected part. * For aromatic bath for sick patients prepare leaf decoction for use in sick and impertinently delivered patients. 2. Yerba (Hierba) Buena (Mentha cordifelia) * Herba Buena (most dialects) * Hierba/Yerba Buena (Spanish) * Hilbas (Dav. , Ley. ) * Opiz Ablebana (If. ) * Malipuen (Als. ) Pepper happen upon, mint (English) Yerba (Hierba) Buena is a small multi-branching aromatic herb. The leaves are small, elliptical and with toothed margin. The stem creeps to the ground and develops roots. It may be also propagated through cuttings. Uses * Fo r pain in different parts of the body as headache, stomach ache boil chopped leaves in 2 glasses of water for 15 minutes. Cool and strain. Dried leavesFresh leves Adult6 tbsp. 4 tbsp. 7-12 yrs.? tbsp. of adult dose Divide decoction into two parts and drink one part each three hours. * For rheumatism, arthiritis and headache crush the fresh leaves and oppress sap.Massage sap on painful parts with eucalyptus. * For cough and cold (serves as expectorant) get about 10 fresh leaves and soak in a glass of hot water. take up as tea. * For swollen gums steep 6 g. of fresh plant in a glass of boiling water for 30 minutes. Use solution as gargle. * For toothache cut fresh plant and squeeze sap. Soak a piece to cotton in the sap and insert this in aching tooth cavity. Mouth should be rinsed by gargling salt solution before inserting the cotton dipped with plant sap. To prepare salt solution add 5 g. of table salt to one glass of water. For menstrual and gas pain soak a handful of leav es in a glass of boiling water. Drink infusion. It induces menstrual flow and sweating. * For nausea and fainting crush leaves and apply at nostrils of patients. * For insect bites may be prepared in two ways 1. Crush leaves and apply juice on affected part. 2. Pound leaves until paste-like. Rub this on affected part. * For pruritis boil plant alone or with eucalyptus in water. Uses decoction as a wash on affected area. 3. Sambong (Blumea balsamifera) * Alibhon Alimon (Vis. ) * Kambihon, Lakdanbulan (Vis. ) * Ayohan, Bulaklak, Ga buen, Kaliban (Tag. * Gintin-gintin, Haliban/Camphor (English) Sambong is a plant that reaches 1 ? to 3 meters in height with rough hairy leaves. Young plants around stupefy plant may be separated when they have three or more leaves. Uses * For anti-edema, diuretic, and anti-urolithiasis boil chopped leaves in a glass of water for 15 minutes until one glassful remains. Cool and strain. Dried leavesFresh leaves Adult4 tbsp. 6 tbsp. 7-12 yrs.? tbsp. of a dult does Divide decoction into 3 parts. Drink one part 3 times a day. job Sambong is not a medicine for kidney infection. 4. Tsaang Gubat (Carmona retusa) Alibungog (Vis. ) * Kalabonog, Maragued (Ilk. ) * Kalimunog, Taglokot, Talibunog, Tsa (Tag. ) * Malatadian (Gad. ) Tsaang- Gubat is a shrub with a small, shiny nice-looking leaves that grows in wild uncultivated areas and forests. Mature stems are used for planting. Uses * For looseness boil the following amount of chopped leaves in 2 glasses of water for 15 minutes or until amount of water goes down to 1 glass. Cool and strain. Dried leavesFresh leaves Adult10 tbsp. 12 tbsp. 7-12 yrs. 5 tbsp. 6 tbsp. 2-6 yrs. 2 ? tbsp. 3 tbsp. Divide decoction into 4 parts. Let patient drink 1 part every 3 hours. For stomach ache wash leaves and chop. Boil chopped leaves in 1 glass of water for 15 minutes. Cool and filter/strain. Dried leavesFresh leaves Adult2 tbsp. 3 tbsp. 7-12 yrs. 1 tbsp. 1 ? tbsp. 5. Niyug-Niyogan (Quisqualis indica L. ) * Balitadham, Pnones, Pinio, Bono (Bis. ) * Bawe-bawe (Pamp. ) * Kasumbal, Talolong (Bik. ) * Tartarau (Ilk. ) * Burma creeper, Chinese honey suckle (English) Niyug-Niyogan is a vine which bears tiny fruits and grows wild in backyards. The seed must come from hop on, dried but newly opened fruits. It is propagated through stem cuttings about 20 cm. in height. Uses For anti-helmintic purposes used to expel roundworms which cause ascariasis. The seeds are taken 2 hours after supper. If no worms are expelled, the doses may be repeated after one week. Adults8-10 seeds 7-12 yrs. 6-7 seeds 6-8 yrs. 5-6 seeds 4-5 yrs. 4-5 seeds Caution non to be given to children below four years old. 6. Bayabas (Psidium guajava L. ) * Guyabas, Kalimbahin, Tayabas (Tag. ) * Bagabas (Ig. ) * Bayabo (Ibm. ) * Bayawas (Bik. , Pang. ) * Biabas (Sul. ) * Guyabas (Ilk. ) * Guava (English) Bayabas is a tree about 4-5 meters high with tiny white flowers with round or oval fruits that are eaten raw.It is propa gated through seeds. Uses * For washing wounds may be used twice a day * For diarrhea may be taken 3-4 days twice a day * For relief of toothache and as a gargle fervent decoction is used for gargle. Freshly pounded leaves are used for toothache. Guava leaves are to be washed well and chopped. Boil for 15 minutes at low fire. Do not cover pot. Cool and strain before use. 7. Akapulco (Cassia alata L. ) * Bayabas-bayabasan, Kapurko, Kantada, Katandang Aso, Pakagonkon, Sonting (Tag. ) * Andadasi, Andadasi-a dakdakol, Andadasi-bugbugtong (Ilk. ) * Adadasi (Ting. ) * Ancharasi (Ig. * Andalan (Sul. ) * Bayabasin, Bikas-bikas (Bik. , Tag. , Bis. ) * Kasitas (bik. , Bis. ) * Snting, Palo china (Bis. ) * Pakayomkom Kastila (Pamp. ) * Ringworm bush or shrub (English) Uses * For anti-fungal purposes (Tinea flava, ring worm, athletes foot and scabies) fresh, mature leaves are pounded. Apply to the affected part 1-2 times a day. 8. Ulasimang Bato (Peperonia pellucida) * Pansit-pansitan (Tag . ) Ulasimang Bato is a weed with heart-shaped leaves that grow in shady parts of the garden and yard. Uses * For ominous uric acid (rheumatism and gout) Preparation Wash the leaves well.One and a half cup leaves are boiled in two glassfuls of water over low fire. Do not cover pot. Cool and strain. Divide into three parts and drink each part three times a day after meals. It may also be eaten as salad. Wash the leaves well. Prepare one and a half cups of leaves (not closely packed). Divide into three parts and take as salad three times a day. 9. Bawang (Allium sativum) * Ajos (Spanish, Bis. ) * Garlic (English) Uses * For lowering of cholesterol levels in blood for hypertension and toothache Preparation may be fried, roasted, soaked in vinegar for 30 minutes, or blanched in boiled water for 5 minutes. canvas two pieces three times a day after meals. Caution Take on full stomach to prevent stomach and intestinal ulcers. * For toothache pound a small piece and apply to affected par t. 10. Ampalaya (Mamordica charantia) * Amargoso (Spanish, Ilonggo) * Margoso, Ampalaya (Tag. ) * Apalia (Pamp. ) * Agape (Ibn. ) * Apapet (Itn. ) * Palia (Bis. , Ban. , If. , Ilk. ) * Pubia (Sub. ) * Suligum (Sul. ) * Balsam Apple, Balsam Pear, acidulous Gourd (English) Uses * For those with Diabetes Mellitus (Mild non-insulin dependent) Preparation Gather and wash young leaves very well. Chop.Boil 6 tablespoons of chopped leaves in two glassful of water for 15 minutes below slow fire. Do not cover pot. Cool and strain. Take one third cup 3 times a day after meals. Note Young leaves may be blanched or steamed and eaten 1/2 glassful 2 times a day. REMINDERS ON THE USE OF herb tea MEDICINE 1. Avoid the use of insecticides as these may leave poison on plants. This may be hazardous to consume and may cause drunkenness that may lead to death. 2. In the preparation of herbal medicine, use a clay pot and remove cover while boiling at low heat. 3. Use only the part of the plant being a dvocated.Use of the parts not indicated may affect the potency of the herbal medicine, making it less effective or not effective at all when consumed. 4. Follow accurate dose of suggested preparation. Proper amount and timing of dosage is critical in achieving the expected results. Not following those can be detrimental to ones health and recovery. 5. Use only one kind of herbal plant for each type of symptoms or sickness. 6. Stop giving the herbal medication in case untoward reaction such as allergy occurs. 7. If signs and symptoms are not eased after 2 or 3 doses of herbal medication, consult a doctor.

Impact of Mobile Phones Essay

Effects Of Using Mobile Phones Too MuchIn todays fast-moving and globalised world it is more or less impossible to imagine our day-to-day life without lively-phones. It is one of the most successful inventions of the 20th century, which has become a convenient means of communication. Modern mobile phones coiffe galore(postnominal) other functions as well they can substitute for such devices as music players, cameras and organizers. Most of them also provide Internet access and texting. gibe to the U.N. Telecom agency, there were almost 6 billion electric cell phone riding habitrs in the world, with almost 86 gadgets for every 100 people. There is nothing unusual in this fact, as modern people need phones in all spheres of their lives professional and personal. But we do not notice how much we depend on cell phones and what effects their excessive use might bring. There atomic number 18 certain(prenominal) libelous health effects, which might be caused by the immoderate use of cell phones. According to modern researches, the most menacing problem is connection between cell phones and cancer.Even though the data remains controversial, most scientists score that there is a certain threat from using cell phones too much. It is reported, that people who talk on the phone for several hours a day be 50% more likely to develop brain cancer. The reason for this is the radio waves produced by mobile phones. It is calculated, that every minute the human brain receives about 220 electromagnetic impulses, which are not necessarily unwholesome, but which definitely affect the brain in cases of prolonged impact. Recent studies report two types of brain cancer may occur glioma and acoustic neuroma. Apart from cancer risk, mobile phones influence our nervous system. They may cause headaches, decreased attention, shortness of temper, sleep disorders and depression, mostly among teenagers. Radio waves are not the only reason for such symptoms. It is the sad realit y, that nowadays many people, especially youth, experience lack of human contact, and they try to compensate it by mobile-phone communication, which is not an adequate substitute for personal intercourse. Adolescence is not an easy period of life, and at that time a young person is especially vulnerable. In cases of excessive mobile phone use there is a possibility of becoming addicted to the phone the real world seems to fade in comparison with hours-long chats and hundreds of messages.These aspects cause mental problems, as people start to feel uncomfortable in face-to-face communication. There arealso other effects that should be mentioned. There is certain risk for pregnant women and their children, so they are strongly recommended to reduce usage of cell phones. Some studies provide information about harmful effects of cell phones on the male reproductive system, so men should not carry phones in the pockets of their trousers. Most research reports that texting and playing gam es on mobile phones is also harmful for eyes. Regarding games it also worth mentioning, that sometimes they cause irritability and aggressiveness, especially among children and teenagers. Todays world is a world of technology and inventions, and there are many tools which essentially facilitate our life. Mobile phones play an important role in the development of human civilization, but their excessive use brings severe problems. To reduce their harmful effects, one should always remember that mobile phone is a friend, not a master, and it should never be used too much.

Abortion: a Practice of Contraception Essay

Abortion is the deliberate killing of the weakest and most defenseless among us. Unfortunately, for the last few decades, the practice has been recognized as a fundamental human right by the highest court of the land. some(prenominal) people are fervent hold iners of spontaneous stillbirth. Their reasons for support are varied. However, I believe that support for abortion is not possible for those who understand our dignity as human persons under God. We were made by God, and it is from Him that we derive our worth The issue of abortion is champion of the most commonly used as a topic for academic argumentative makeups. Definitely, abortion is a very sensitive issue from the moral and honourable points of view, and there are numerous proponents and opponents of abortions in the US.See more Examples of satire in adventures of huckfinn essayWriting an academic paper on abortion put forward give the writer a great field for arguing and discussing numerous pros and cons of this c ontroversial issue. At the same time, writing argumentative essay on abortion can help author formulate own point of view on this problem and demonstrate own opinion and position regarding abortion legalization. Many people consider abortion as a cruel, unnatural, and absolutely immoral human act, that is why they are arguing for banning abortions. They qualify it as a murder of an unborn child and argue for launching criminal responsibility to those who intend to do abortion. They are convinced that such thing as abortion can never be considered ethical and it infringes all moral norms and postulates on which our society is based.They believe that abortions as a concept is very unhealthy and nevertheless dangerous to normal development of our social life. Those are the most important con factors which can be mentioned when working on argumentative essay on abortion. There are also numerous proponents of the abortion issue, who believe that there is nothing wrong about it and it is a personal matter of every contemporary woman whether to keep the unborn baby or not. Such individual point on numerous incidents of rape or incest which sometimes simply get hold of abortion as a salvation from the situation. Also, they say that some pregnant women choose abortion since they are not ready for motherhood or do not have funds to rise the child properly. These are quite strong pro arguments which should also be mentioned in any academic paper on abortion.

Explain how Hill and Golding present death in I’m the King of the Castle and Lord of the Flies respectively? Essay

pitcher and Golding both utilise the techniques of symbolism, varied settings and visible finale of the character to present expiry. overall I think that Hill generally presents death more than efficaciously than Golding, because she generally provides more learning throughout her novel, which ultimately leads to the death of Kingshaw.Hill and Golding both use the techniques of symbolism dead stating that the inside of its utter was scarlet with the adjective scarlet interesting as it has connotations of death and of blood. I think this explanation of the gloat is in addition a subtle form of prolepsis as the crow is initially portrayed as a normal crow, but as Hill describes the crow further it is evidently a symbol of death, untold like Warings. What is interesting to note about the crow is that it is also describe as having ragged morose wings- the word ragged could symbolise the aftermath of fierceness, much like Kingshaws exposure to violence later on in the no vel and the adjective black is a symbol of death. Another medical prognosis of symbolism regarding the crow is when the crow circles over Kingshaw, symbolically death looms over Kingshaw.This is comparable to the symbolism of death in ennoble of the Flies where The manufacturer of the Flies also symbolises death one example of this is when the Lord of the Flies states were going to have fun- it is a averment, rather than a question, an imperative. The fun that is described refers to evil, ultimately the death of Simon. Another description of the Lord of the Flies describes that is particularly important is when Simon looks at the Lord of the Flies and sees blackness within, a blackness that spread. Perhaps this symbolises not only death, but death spreading throughout the island as other characters argon killed.I feel this description also has signification because both Hill and Golding use colours to symbolise death, the colour black. The authors also differ as Hills descript ions are far more graphical, for example the crow, whereas Golding is far more subtle in his description of The Lord of the Flies. I believe that Hills graphic description is more effective at portraying death, her descriptions are far more declared but some readers whitethorn argue this to be a disadvantage as her symbols are too clichd. I think Golding is not as effective because his descriptions are a little more implicit, and hence loses some of the value that his symbol provides in portraying death.Another way in which Hill shows death is through the use of settings. Warings is described as being in full night with the yew branches overhanging the windows. Hills common gothic description to a modern reader is a clear signal of death, especially the Yew branches which also symbolise death. The moonlight suggests a sense of coldness in Warings, like a dead psyche for example. Warings is also described as dark and damp which emphasises Hills initial description of Warings. Thi s is comparable to Goldings description of the unfri abolishly side of the island- a place of terror. This is an explicit meaning, terror and death are linked.Arguably, go Rock is the heart of the unfriendly side of the island, palace Rock is described as being the end of the island, literally the furthest away from the island once compared to paradise. The word end echoes the end of life- supported by the statement we shant dream to much hear , perhaps Golding implicitly stating that no one dreams in Castle Rock because death is the end of dreams. Once again I feel that Hill has been more made at portraying death. Whilst her terms are clichd, she adds a greater degree of subtlety in her descriptions as sound, for example the moonlight, the implicit means have greater depth to them, unlike Goldings explicit descriptions.Finally Hill also presents death in a physical manner as well as through description, through the death of Kingshaw. When Kingshaw dies, it shows death on a phys ical level, but it may also have a deeper meaning. It was evident from the start of the book, that Kingshaws death loomed, however the death signifies the death of the protagonist and victory for the antagonist.This is arguably the death of innocence. This is comparable to Goldings portrayal of Piggys death, describing Piggys moments before his death he hear it before he saw it- the verb heard suggests once again Piggys death always loomed, rather like Kingshaws. Unlike the death of Kingshaw however, Piggys death signals the death of rational, not innocence. I think that Hill has been more effective at portraying death because her description of Kingshaw creates far more emotion rather than the death of Piggy, Goldings descriptions are too dull.In summary both authors portray death through the use symbolism, settings and physical death. I think that portrayal of death is very effective, especially Hills description. Hill develops her characters throughout her novel, and when Kingsha w dies it is a certain shock to the reader. Because of Goldings lack of development, Piggys death is not as emotional as Kingshaws.

The Meaning of Beauty

The Meaning of Beauty Man vs. Woman From the beginning we be taught that God created man, and from man he created woman. Its funny how different a mans thoughts provoke be compared to a womans, considering the woman was created from the man. Their views on dishful, amongst other things, prove to be a finished example of this. Centuries ago the Greeks saw Beauty as a virtue A kind of excellence (Sontag 117). magic spell this is still a shared view between workforce and women today, they share different views on how this excellence is achieved.Both men and women agree that peach tree has two parts, inner and outer yet men recognize violator as success, list more towards inner ravisher, while women recognize beauty as how one forecasts, leaning more towards outer beauty. It has been observed that we not only split offwith the greatest facilitythe indoors (character, intellect) from the outside (looks) alone we are actually surprised when someone who is beautiful is also in telligent, talented, well-grounded (Sontag 118).Both men and women make this mistake, it never fails to amaze people that a person can be smart and good looking at the same age. Society has made it resonatem like the good looking develop everything handed to them because of their physicality however that is not always true. It is just the fact that it is human nature to flat observe and judge by the outward appearance according to the worldly views instilled in people outgrowth up, for example magazines, TV, internet, etc.Both men and women would agree that for millennia beauty has continued to lose prestige (Sontag 118). Women not only hire different expectations of beauty compared to men, but also seem to be confused by the definition of beauty itself. Sontag states that a whole society has identified being feminine with caring roughly how one looks (118). Hollywood has seriously messed up the views of women on the topic of beauty For the ideal of beauty is administered as a multifariousness of self-oppression. Women are taught to see their bodies in parts, and to evaluate each part separately.Breasts, feet, hips, waistline, neck, eyes, nose, complexion, hair, and so oneach in turn is submitted to an anxious, fretful, often despairing scrutiny. (Sontag 119) For women it is not just the thought of a bad appearance during the day, but also the question of how the millions of pieces are contributing to it. Unfortunately, their solutions are not always the wisest. Instead they do what they recall will cure their problems the fastest. Weather it is not eating for that day or coating their faces with make-up in order to cover up that one, little blemish.Women mistake their appearance to be their only form of power. nigh women believe it is not the power to do but the power to attract (Sontag 119). No matter how arduous a woman works and how far she goes, she must always show that she works just as hard to be attractive, damned if they dowomen are. And damned if they dont Nothing less than perfection will do (Sontag 119). A woman can be told thousands of times that there is no such thing as perfection, yet that is what she will always strive to achieve. Men, on the other hand, have very different views on beauty.Men are not beautiful they are handsome Handsome is the masculine equivalent ofand refusal ofa attendant which has accumulated certain demeaning overtones, by being reserved for women onlyTheir essence is to be strong, or effective, or competentWhich is to be identified with caring about what one is and does and only secondarily, if at all, about how one looks. (Sontag 118) Men do not focus on how they look physically, but on what and how often they accomplish. A man would rather be seen as strong and dependable in comparison to near and well liked.Men have the view of, take it or leave it. They are more focused on their success, rather than their appearance In men, good looks is a whole, something taken in at a glance . It does not need to be confirmed by giving measurements of different regions of the body, nobody encourages a man to lose it his appearance, feature by feature. As for perfection, that is considered trivialalmost unmanly. Indeed, in the ideally good-looking man a small imperfection or blemish is considered positively desirable. Sontag 119) Men know that there is no such thing as perfection therefore they see no reason to shoot for something impossible to obtain. Women see the imperfections in themselves as unacceptable, yet find the blemishes of men attractive. The opposite opinions of men and women on the topic of beauty have continued for years and show no evidence of changing. While men spend their time climbing the career ladder all the way to the top, women focus more on how they will look climbing that ladder.Men have sustained the belief that beauty is seen as success, while women continue to believe that beauty is all about how one looks. Men and women still hold to their original ideas of beauty, but have plant certain ways to individualize themselves too. As time goes on it is becoming clearer that beauty truly is in the eye of the beholder. Works Cited Sontag, Susan. Womens Beauty Put Down or Power Source? 75 Readings Plus. Ed. Santi V. Buscemi and Charlotte Smith. New York McGraw-Hill, 2010. 117-119. Print.

Travelodge

Travelodge Travelodge is private hospitality industry. The Travelodge tarnish was anchored by Scott King (Travelodge Corporation Fo at a lower manoeuvre) from America. And the first Travelodge was conventional in San Diego in 1940. Travelodge has several hotel chains around the world and some(prenominal) an other(a)(prenominal) of them argon operated nether ace-handed companies with aside having connection with brand operating in other countries. Travelodge in UK Travelodge in UK was shewed in 1985 which brand was bought in 1980 by the kindred person Lord Forte. It is the first cipher hotel brand and right off the fastest festering hotel comp either.Currently Travelodge is serving all over the UK and in commonwealth of Ireland and Spain. Travelodge has become countenance largest compute hotel brand and trinity biggest hotel chain in UK as it contains approximately 26,148 directions in spite of appearance 368 hotels. And since August 2006, till now Travelodge in UK is operated under Dubai International Capital. Newly designed fashions be decorated in upstart buildings and refurbished hotels. either(prenominal) Travelodge in UK contain family modes, double board and disabled agencys. Each retinue feature en-suite bathroom and grass link in lower wall.Free tea and coffee with kettle is available on attached dining table. Wi-Fi meshing connection is available at all hotels with the petty(a) charge add. Whereas for food and beverage there is barricado coffeehouse and vending machine in those al more or less e real hotel except truly old ones which be very near to other restaurant. These atomic number 18 overall facilities and other more argon there. Situation revealline PEST Political Analysis The rules and crowd outon is being changing very frequently for the international students which testament affect the daily purpose of the Travelodge. Because than half of the exploiters atomic number 18 international students inTravelodge. But repayable to the changing rules and regulation, the under graduate students dont get realize permit from 2012 and those workers moldiness leave the job at once. Last clip when there was a great festival of Nepalese quite a little the 50% of Travelodge in UK were in shortage of housekeepers because approximately of those international workers and students went back to there country for celebrating their festival. So the changing regulation might affect the smoothness of Travelodge because more than half of the workers atomic number 18 international students in almost all Travelodge.Economical Analysis Economically Travelodge is in very good role as it is fastest growing hotel and is providing the room in low impairment. This year Travelodge is proving various special discount offers in each month. Just this March, Travelodge result a room in ? 10 per night. And Travelodge in UK is also adding 3000 room per year which shows their economic situation is qui te good. Social Analysis Nowadays the peoples travel more due to the availability and souribility of the Travelodge. Their invigoration style is changing as they mint afford the hotel rooms.Travelodge has become the needy facility and service in society due to the cheapness, flexibility and mobility of it. Technical Analysis Online reservation outline is very famous in Travelodge. 80% of booking is make online in Travelodge. The rooms door is opened with car key. nonwithstanding check-in and check-out send away be through in machine indoors the Travelodge. Advance online payment is most famous and profitable for both the Travelodge and nodes. SWOT Strength In present situation, Travelodge in London is considered as fastest growing hotel chain.It is providing good services like online reservation, excellent customer services plus tint food services. Special disability access rooms are available for handicapped leaf node. receivable to its availability in most of the plac es there is no transportation problems. Good car parking system is provided by Travelodge. Plus point the rooms are cheaper. And the company brand is famous done out famous countries like America, Canada, Australia, etc. Travelodge in UK is providing the room in cheapest price where there are no other competators in that matter. Weakness in that locations no room service in Travelodge and there is no regress policy after the reservation is made. Sometimes there is shortage of workers. And there is problem in individualised development of junior staffs. Travelodge also lacks party place. Some workers might be good in work but lack the communication skills. Though the hotel is growing faster, its facilities are stable still. There are no any youthful promotions. Due to the change magnitude number of Travelodge there seems to be lacking of foodstuffing expert. Opportunities Travelodge should essentialiness make some party place and function rooms.to a greater extent permanen t workers should be collected and hire more marketing experts. With various offers the promotion and advertising is needed. And as being responsible of their workers, Travelodge must fight against the changing rules and regulation. And being in Growth do, the right place must be filled with Travelodge with proper plan. Threats The changing rules and regulation of UKBA is making hard for more than half of workers in Travelodge as many of them are not going to get the work permit from this coming 2012. And maximum poem of workers in Travelodge are par time workers including those international students.Premier Inn has more number of hotels and rooms than the Travelodge and its all the one which has largest budget hotel brand even being undercoated after Travelodge. And right now Premier Inn has made the Travelodge second in budget hotel brand. Seasonality Travelodge in UK are very finical in summer. Most of the every people in the UK have holidays from their work in summer season . And in this season its favorable for them to travel. Due to cheap and sweet facilities of Travelodge, almost every those travelers prefer more to spend their nights in Travelodge.They visit the place whole day and to spend night there is availability of Travelodge in most every place. Travelodge can be found in most of every famous place. And nowadays the holiday travelers travel many places sooner than disbursal whole holiday by traveling in one place. Its mild to switch the Travelodge anywhere at heart the UK for travelers because of its availability. So Travelodge seems abit diligent than usual. The traveling to the beach in the summer is very famous in UK. In comparison its found that these years more number of UK residents are traveling within the UK than traveling outer country.Where the Travelodge grab the chance to attract the customers and become successful due to its level-headed facilities for guest. It has become most flexible for the travelers traveling within t he UK. Its dependable arctic in winter. Travelodge keeps running but not as much as usual because the people in UK prefer to stay inwardly home being warm in this season. Whole UK is full of bump in winter season. So most of every peoples do not travel around rather than staying home being warm. Travelodge is quite in this season. So winter season is considered as off excerpt season of Travelodge in UKTravelodge occupancy is average in other seasons. This corresponding trend goes every year. And in weekly basis, Travelodge in UK seems busy in the weekend than in weekdays. Product Lifecycle Introduction Growth maturity Decline pic Fig - Product Lifecycle of Travelodge in UK The figure above shows that, there is Four Stage in Product Lifecycle of Travelodge in UK. In Introduction stage there is one ware, limited place and knifelike situation. The size of securities industry and Growth is very s set down and the competition is very few.The marketing cost is steep in this sta ge to test the market. Moreover in this stage its hard to gain more profit. So in this stage the result must be carefully monitored to ensure the result development or market development. This is necessary because its the stage where the business is starting from zero level. Gain ken is the primary(prenominal) marketing objective in this stage. Secondly in Growth stage there is more versions of product and more outlets and start gaining market and cost of product is reduced. The competition is more.The choose increases so the product too, and the gross sales increases dramatically in this stage. Stress differentiation is the chief(prenominal) marketing objective in this stage. Thirdly in Maturity stage there is full product line and maximum outlets. There are many more competitors and every companies fight for market share. It is stage when the high profit is earned by market as a whole. In this stage both marketing and finance become key activities. position is forwarded d efending the market share and profit. And the main marketing objective in this stage is maintaining brand loyalty.Lastly in Decline stage there are only best sellers. The competition goes down to normal. Every company tries to stay profitable and promotional activities are quite silent. The profit keeps reducing so the final stage of company is indicated in this stage. The product management is done very carefully to control the amount of inventorying of the product. In present situation, Travelodge in UK is in Growth stage. Rising profitability is one of the indicators of Travelodge being in Growth stage. Due to the increasing competition Travelodge has reduced the price of room fit to the guests early booking time. More the advance you booked the room , more the cheaper you impart find the room in Travelodge. And in the present condition sales volume is increasing very significantly. Due to increasing sales volume Travelodge in UK is in mental process of adding more outlets. I t is gaining market share and promotion is automatically increasing. In over all we can say that there is rapid in sales and profit. Travelodge in UK is increasing its availability by building more Travelodge. In other words the product lines of Travelodge in UK are widening. Its main reason is because of increasing profit and competition. Marketing ReportGeographically the Travelodge in UK is segmented within whole UK focusing more around the Central London. Few of them are can be found in Country side. Numbers of Travelodge in UK are constructed harmonize to the density. Numbers of Travelodges are accomplished indoors and around the Central London to make it available within short distance of travel. And wherever the density is high, Travelodge with more rooms is constructed over there. Famous places in the country side are center and Travelodge are constructed over there. Demographic segmentation is done in Travelodge focusing to the different family sizes.Travelodge in UK a re available with family rooms, double rooms and disable rooms where the family rooms are managed separately with different set up for single person, dickens person or couple, family with one child, family with two child, etc. Same appearance the double rooms are also managed with different set up for single person and two people. Families with different age can enjoy the Travelodge rooms up to four people. Different rooms are segmented according to the floor and mostly disable rooms are available in principle floor which makes it easy and fast to move to disable peoples.Pshychographically Travelodge is established focusing the social come apart. According to the location the price of room differs in Travelodge. And to make it affordable for everyone, Travelodge is available with various discount offers. . Travelodge in UK is grabbing the guest while they are in holiday. Every weekend there is holiday for the almost every semiofficial worker or any other workers. So Travelodge get busy in weekend. And mainly it is found around the busy places. It is made affordable in such a way that, regular customer, light customer or heavy customer everybody can afford it. Product of Travelodge in UKThe main product of Travelodge in UK is clean room to provide lodging service. And as a side facilities bar cafe is available for food and beverages. As hospitality industry, Travelodge in UK mainly focus for the guests who are seeking for spending there nights outside. For which Travelodge is available with fresh cleaned rooms. Rooms are with limited facilities according to the number of guest to be inside room. The main things in restate room are like, King size double cut with small attached furniture and dim light. And attached furnished small and big wardrobe with table where LCD TV is also attached on the table.Tea, coffee, sugar and milk packs are arranged in cuddy according to number of guest. Kettle with cups and spoon are pick out on a side of attached table. En-suite attached bathroom is available inside room. Small bins are kept under the table and inside the bathroom. Heater for winter season is attached in lower side of a wall. Breakfast menu, main(prenominal) menu and Wi-Fi menu are arranged on the table just below the big reflect on the table. Finally the needed linens are fixed inside the room. Similarly the main things in Family room are as same like in Double room but are abit larger in size and one sofa is added with single crease under it.More number of wardrobe and single duvets are kept as per the number of guest. And sofa can be reborn into single fanny and under it there is another single bed. And disabled room is also with the same facilities as in double room but are big in size as Family room. Bathroom is bigger than in Family and Double room with special arrangements to make easy for handicapped ones. Bed can be separated into two parts if its difficult to the disable guest. And there is one rope to get by for emergency help which alarms immediately to the reception after pulling it.Room is as bigger as family room but there is no sofa because of which it is abit wider and easy to move for the handicapped guest. There are other different facilities like daily cleaning the room even if the guests are staying over. More number of pillow, duvets, etc are available for free. And many other services like iron, blow cot, fuzz dryer, etc are available with small charge. Even Wi-Fi internet connection facility is also available here with small amount of charge. Bar cafe is there beside the reception for food and beverages. And the vending machine for chocolate, water and snappy drinks are available.Pricing Strategy Travelodge in UK is using Skimming schema. In statistics its called riding down demand bend. pic Fig- Skimming Price of Room of Travelodge in UK. The figure above shows the present pricing strategy condition of Travelodge in UK. The X axis is room price whereas Y axis is Quantity o f Room. And the curve in the middle thats the Demand curve of room which is increasing. Lower the price, higher the demand is shown clearly by the figure. In past years rooms of Travelodge in UK employ to cost higher than now because it was only the hotel chain with highest budget within the UK.The other reasons are that Travelodge was parvenue hotel in UK and was in its commencement ceremony stage. But these years the competitors have arrived. And the usage of Travelodge is increasing day by day. So nowadays the price of room goes like this If the guest booked the room in seven days advance thus it cost ? 29. If they booked the room twenty-one days advance then it will cost only ? 19. For walk-in guest it cost more than ? 45. Generally starting room price is ? 15 for Double room. And also that Travelodge charge the price per room but not per person. According to the season the different offers comes with surprise lower prices.And now Travelodge is renowned as the cheapest hot el in the UK. It is focusing the every type of middle class and normal guest. Travelodge in UK is providing the room in very lower price with very limited and reasonable facilities. Price differs according to the guest behavior. Advance booking and Booking on same day makes the dissimilarity in room price. And little amount of charge is asked for other small services like wi-fi, baby cot, etc. The reasons for using such pricing strategies are as follows 1. To keep the hotel busy. 2. To compete in market. 3. To maximise the demand. 4. To stay in profit. 5.To satisfy the guest and travelers. Promotion of Travelodge in UK Travelodge in UK promote itself through reportment. They advertise through various means every time when they bring the new offer. Advertisements are conducted through TV channels, Newspapers and Internet. Even a huge flex just around every Travelodge (? 19 steal the room) is displayed clearly. creation awareness is in process itself automatically as faraway as Travelodge can be found in most of every place within and around the London city. There is increasing awareness in public due to its flexibility services and its various discount offer.It is necessary to promote through channels as far as TV has been one of the daily needs in this twenty-first century. Similarly, its same with newspapers which we can see in every peoples hand mostly in the cockcrow time. And through internet, the whole world can search and find out active it in details. And the flex around it makes people to know about its cheap room price. Here the URL link is addicted which nowadays shows the latest TV advertisement http//www. youtube. com/user/MrSleepZzz team up For more you can visit Mr Sleep & the Zzz Squad channel in website called www. youtube. comDistribution Channel Travelodge in UK has direct distribution strategy. The customer is guest and the product is room. As soon as the customers suss out-in, they will get a card key, this directly let them insid e the room. The rooms are cleaned by the housekeepers and are supervised by supervisor. The new linens enter inside the Travelodge everyday and same way the dirty linens are separated in cage to send it to laundry. The rooms are check out properly after its cleaned. Now a product is ready. This product is directly handed to the customer by the Travelodge after the guest paid for it.There is no complicated distribution strategy in Travelodge. It directly hands the product to the customer. Branding Branding is really very important to this organization. Travelodge is the brand pee which signifies the every Travelodge in UK wherever they are. Travelodge brand name was founded in America but now its already been in UK, Canada, Australia, Ireland and Spain. These hotel chains are of same brand name even if its under the other independent companies. Yes, we can say its brand name is important because even though its controlled by different independent organizations, the brand name is sa me everywhere.This brand is international brand. Travelodge brand name itself is the junto of word travel and lodge. This also means the house where we can stay while we travel. This brand name directly attracts the travelers even from its name. Strategic Planning Travelodge need to increase the number of rooms within the busy areas without changing the room price offers of present situation. Travelodge in UK is right now in yield stage. Due to increasing demand Travelodge have great opportunities to upgrade. In my opinion, I think its time to increase the number of Travelodge choosing the busy area.The lower price room with safety lodging is everybodys demand. Travelodge is very suitable for that. More other Travelodge near the famous place must be established. Travelers traveling inside the nation are increasing in UK and for that more rooms must be created in busy destinations. The changing rules and regulation is pushing back the under graduated international students to their own country. And most of every Travelodge in UK are filled with international students part time workers. So for this, the fulltime workers with work permit must be searched to replace them.Right these days Travelodge in UK is having very reasonable price for room i. e. , ? 19 if booked in 21 days advance. This offer is amazing that more than 85% of rooms are sold out through online booking in 21 days advance. This offer must be going on. Strategic Aims of Travelodge in UK Travelodge in UK has step up with aggressive growth strategy. As Travelodge is in Growth Stage, it is looking for adding the 3000 rooms per year and 10000 rooms within 3 years. In this coming Olympic 2012, the maximum hotels will be very busy and Travelodge is also going to be one of them. So for that, more rooms are being constructed.It is already press released that 20 new hotels in capital is going to be established with 3500 new rooms for upcoming Olympic 2012. And 750 new jobs will be offered as planned. T ravelodge in UK is coming up with more ambitious plans growing its brand name significantly and has already covered the republic areas of Ireland and Spain. It is growing rapidly by choosing the area with quick domestic tourism market. And in this upcoming year 2012 the decoration and furniture inside room is changed to new style ones. The LCD TV is on the table will be on wall in 2012. And other new changes are also arranged.A new biggest low cost hotel called London CityRoad Travelodge is already in release and has five meeting rooms. Travelodge in Heathrow Terminal 5, Euston and Southwark with total 699 rooms is already done. This is established because Heathrow Terminals are going to be busy in coming Olympic year. And there is noticed free bird service within the Travelodge of those 5 terminals in Heathrow Airport. The main motive is that everybody would prefer to spend their night under ? 30. Travelodge in UK is already working for 2012 Development Programme with Flagship Lo ndon Hotel Opening.A new product called Kipshaw is also already introduced by Travelodge in UK. Its a bicycle rickshaw with complete attached single bed with mattress, duvet and pillow. This service right now is only available in London CityRoad Travelodge and is in process of spreading. SMART objectives Specific Travelodge in UK is growing aggressively under certain strategies. It is increasing 3000 rooms per year. It specifies that within upcoming year Travelodge in UK increases 20 more hotels. In total 3500 rooms will be added within Olympic 2012. And its also creating job opportunities.It is also specifying to be the biggest hotel brand within the Olympic 2012. There upcoming level is fully linked with Olympic 2012. Measurable The plan to increase numbers of hotel can be measured according to the project starting and ending time. It also depends in enumerate of how many projects are under process. And it also can be done by estimating the project geld period. For example the re was a project to be finished within six months to construct 3 hotels in Heathrow Terminal 5, Euston and Southwark with 699 total rooms and was successful. AchievableThey are achievable since its carried out in many places at once. And also The Flagship London Hotel Opening is helping them for this 2012 development project. It is moreover almost completed. And its fair fast because some new Travelodges are acquired one. Like Chaucher hotel is now going to be converted into 60 rooms Travelodge. Realistic It is in smooth under process as far as 2012 is coming nearer. But it wasnt that complicated because this project was started from 2007. So every developments are being conducted easy by estimating the proper time and plan.No longer period is needed to complete it. Flagship London Hotel Opening tending to Travelodge in UK from the very first of this development plan. Time This set objective is to be achieved before the 2012 Olympic starts. Within the starting of Olympic the Trav elodge will be success to achieve its send. And seeking the chance Travelodge in UK is in come in to gain the name of biggest hotel brand by running together with the Olympic 2012. Ansoff hyaloplasm pic http//www. marketingteacher. com/lesson-store/lesson-ansoff. html Fig - Ansoff MatrixHere in above the figure, we can see there are four strategies in Ansoff Matrix. The first one is Market Penetration where we market our lively product in existing market to customers. Its also a stage of productivity. We promote our product to increase the revenue with present product. It can be break down into different product and different segments to know in which segment there is market growth or market share growth. After that theres nothing to do within the Market Penetration to grow the sales and profit. The second one may be any of it among Product Development, Market Development and Diversification.In Product Development strategy, new products are introduced in existing market. Its do ne by updating the existing products by changing some features and its looks. Those products replacing the older ones are marketed to existing customers to increase the profit. And In Market Development, the products are not changed but the existing product is introduced in the new market. This means to introduce the existing product to new customers by widening the market. It is done by exporting the product and marketing in new region. Lastly Diversification means to be completely in the new market with new product.The Diversification is of two types and are Related Diversification and orthogonal Diversification. Related Diversification means to be diversified in the business which is familiar to previous one. For e. g. to be diversified from bus business to rail business. Whereas Unrelated Diversification means to be diversified in completely unfamiliar business. For e. g. to be diversified from noodles business to cloth business. Its explained more clearly in this video http //www. youtube. com/user/OxfordLearningLabp/a/u/0/AORoMxgp428 Among these strategies, the Market Development Strategy is most suitable for the Travelodge in UK.It is suitable because the price quoted by the Travelodge in UK is very reasonable one equivalence to the service and facilities that it provides. And the occupancy rate is almost always full i. e. more than 85%. The room price is very cheaper than the other hotels all over the UK and available with sweet service. The many peoples, guest and travelers are attracted to Travelodge and the main reason behind it is that it cost less than ? 30. Most of every customer and travelers in Travelodge are to stop tight and have safety. So, the product should not be changed inside the Travelodge and its rate of room must be stable.The price of product must remain same to challenge the competitors and to be forward in the market. Whereas the existing product should find new market. The market area must be wide and introduce the same exis ting product to every other new customer. It should do as it has done in the Republic of Spain and Ireland. Travelodge in UK must wide its market internally as well as externally in my view. Keeping the Product Development stable and increasing the Market Development widely seems to be most suitable for the development of the future of the Travelodge in UK. Market Research of Travelodge in UKAccording to the DJS Research Ltd, Market Research is a systematic, objective collection and analysis of info about a particular target market, competition, and/or environment. It always incorporates some form of data collection whether it be secondary query (often referred to as desk research) or primary research which is collected direct from a respondent. Purpose of Research The main purposes of research are as follows -To find out whats the satisfaction level of customers with the services of Travelodge. -To find out which aspects of the service makes them happy and which aspect doesnt make them happy.Both the primary and secondary research must be done to find out the as a whole exit of Travelodge in UK Firstly lets outline the stages of marketing research. 1st Identifying the target group estimating the size of sample for meaningful outcome 2nd Recruiting, screening and selecting target sample 3rd Designing Survey questionnaire or ply quaternary Hiring and Training data collection team 5th Checking and cleaning the data 6th Analyzing the data and analyze the findings (last stage) Identifying the target group estimating the size of sample for meaningful outcomeThere are more than two hundreds of Travelodge in UK. So I think in every Travelodge the occupied costumers must be made as target rather than asking outside pedestrians. This should be done with the customers in and out from Travelodge because outside customers havent experienced it yet to tell their satisfaction level. Its just a waste of time and budget if we do it in society. But doing it insid e the Travelodge without missing the customers saves the time and budget. The customer who has already left the hotel must be kept in link by saving there e-mail address.And every customer inside the hotel must be asked without filtering the customers. Each and every customer must be listed in target list. The sample size may differ among the Travelodges but is doesnt matter as far as the number of rooms in them also vary. Recruiting, screening and selecting target sample Travelodge mostly is busy in the weekend and mostly in the weekdays, its not so busy. So the research should be done as a whole week occupying customers. The every customer but only the ones inside the hotel must be listed in target. And they should be researched either while they stay more or just before they leave.As far as we are doing everything inside the hotel, every check-in and check-out must be checked and observed properly and manage the sample in time. It is necessary because in Travelodge the some guest may leave without informing. Even the used rooms must be observed to know that how they have used the product. The targets should not be forced if they dont want to participate. Designing Survey questionnaire or guide For collecting the primary data the questions must be asked to the existing customers about their preferences with the service and about their expenses made on it.The customers should be made easy and free feel to reply while in the process. catchy questions and unnecessary questions should not be asked. The questions must be limited and must meet the objective with its answers. The questions must in both the interview-administered form and self-administered form. Interview-administered form is for the customers inside the hotel whereas self-administered form is for the customers who are linked through the internet. The questions should be framed correctly by avoiding ambiguous words, personal questions and other negative questions.Questions must be sorted in easy wa y form. Firstly classification question secondly list question third rating and lastly open-ended question. Some of question examples are written below And they can be used as both Interview-administered form and Self-administered form. Classification question Age 18 or under 18 19 to 25 26 to 40 41 to 60 61 over put forward Male Female Members in your room of hotel 1 2 3 4 5 or more List Questions . Why did you choose Travelodge? (Tick all that apply) Cheap Facilities Flexible Comfort Other (please specify) .. Which of these services you enjoyed inside Travelodge? (Tick all that apply) Sleeping Bathing Eating Extra service like wi-fi, baby cot, hair dryer, iron, etc. Daily cleaning service Rating Questions How good do you feel Travelodge services? very(prenominal) good Quite good Neither good nor heavy(a) Quite bad Very bad Open-ended Questions What do you think about our services? Is it your first time? If then how did you know about Travelodge? What d id you like most about Travelodge?Do you have any feedbacks and any recommendation? If then you can say and suggest without hesitation? Hiring and Training data collection team A separate team should be made to do the research. The active ones with good speaking and smooth fluent communicator must be there. Somebody may not know English, so for them the writing sheet must be vigilant in different language. And we can translate those later on. No. of teams must be arrange according to the size of Travelodge. They should be trained properly before starting the research. Data collection methods and process should be clearly mentioned while training.Here now research is done in field, starting primary research according to guide and with the help of trained team. Weekly progress also must be drawn in chart for future purpose. Checking and cleaning the data The collected data must be re-checked and re-arranged. The mistakes in data must be corrected and should be ready by arranging it s ystematically. The data should be avowedly where fault data should not be mixed. It should be easy to read and understand. The fresh data will be prepared from it. Analyzing the data and studying the findings . The fresh prepared data are inspected, transformed and sculptural in this last process.This process concludes the answers of the objectives of individual Travelodge. Now finally, the secondary research starts where the every analyzed data are collected in headquarter of Travelodge in UK located at Thame, England UK. Then, main data analysis is done here to know the answers of the research. This way we can achieve the objectives of our research. X Room Sales and Profit O Y Stage of Product Life Cycle agree Industry room sales Total Industry Profit O Price of Room Quantity of Room Y X lessen Price due to increasing demand Demand